Meta, the tech giant behind Facebook, is reportedly paying celebrities millions of dollars to use their likeness as AI chatbot assistants. According to The Information, one top creator was paid a staggering $5 million for just six hours of work in a studio. These AI chatbots, featuring the images and personalities of celebrities like Kendall Jenner and MrBeast, are said to act as older siblings, opinionated debaters, and even golf instructors. While Meta already has its own AI chatbot, they have introduced 28 new ones with different personalities, using the likeness of various celebrities. This move reflects Meta’s recognition of the demand for AI versions of celebrities, a concept Meta CEO Mark Zuckerberg referred to as a “next year thing” during a recent interview. However, Meta’s endeavor has not been without controversy, as its AI sticker feature has faced backlash for generating inappropriate images.
Meta Is Paying Celebs $5 Million for Their AI Likeness, Chatbot: Report
Meta, the tech giant formerly known as Facebook, is reportedly paying celebrities millions of dollars for their AI likenesses to use in their chatbot feature. According to a report, Meta paid one top creator a staggering $5 million for just six hours of work. This move by Meta highlights the increasing importance and value of AI in the tech industry.
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Meta Unveiled AI Assistants with Celebrities’ Likeness
Meta recently unveiled its AI assistant feature, which includes chatbots that resemble various celebrities. Notable stars like Kendall Jenner and MrBeast are among those whose likenesses are used in Meta’s chatbots, each having their own unique personality. This innovative feature aims to provide users with a more engaging and personalized experience.
Top Creator Paid $5 Million for Six Hours of Work
According to The Information, Meta paid a top creator $5 million for only six hours of work in the studio. The creator’s likeness is now being used as an AI assistant within Meta’s platform. This astronomical payment not only showcases the value that Meta places on these celebrities’ AI likenesses but also highlights the lucrative potential for creators within the tech industry.
Meta’s AI Assistants with Different Personalities
Meta’s AI assistants are designed to embody different personalities, allowing users to interact with them in unique ways. For example, Kendall Jenner’s likeness is used for a chatbot called Billie, who serves as a helpful and supportive older sister figure. This diversity in personalities adds depth and realism to the AI assistants and enhances the user experience.
Meta’s Collaboration with Celebrities
Meta has collaborated with several well-known celebrities to bring their AI assistants to life. Influencers like MrBeast, who holds the record for the most subscribed individual on YouTube, and TikTok star Charli D’Amelio have joined forces with Meta to create their own chatbot personas. This collaboration between Meta and celebrities further emphasizes the growing influence of AI and technology in the entertainment industry.
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Payment for Using Celebrities’ Likeness
The report states that Meta initially offered a significant sum, exceeding $1 million, to celebrities for the use of their likenesses in the AI assistants. However, some big-name stars commanded even higher payments, with one top creator receiving $5 million. This substantial payment further highlights the value that Meta and the tech industry as a whole place on AI and celebrity partnerships.
AI Assistants Currently Text-Based
While Meta’s AI assistants have been unveiled, they are currently text-based and rely on written interactions with users. However, Meta’s announcement video showcased clips of the celebrities speaking as their AI counterparts, hinting at the potential for future voice-enabled interactions. This text-based approach allows for a more seamless integration of celebrities’ likenesses and personalities within the chatbot feature.
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Meta’s Launch of AI Stickers
In addition to its AI assistant feature, Meta has also released AI stickers. These stickers utilize AI technology to generate various images and designs. However, this feature has faced criticism due to users manipulating the AI to create inappropriate or controversial content. Meta is yet to respond to these concerns, but it highlights the need for diligent moderation and oversight in AI-powered features.
Criticism of AI Stickers
The AI stickers feature has drawn criticism due to users’ ability to generate potentially offensive or inappropriate images. This raises concerns about the ethical implications of AI technology and the responsibility of tech companies to ensure their platforms are not misused. It underscores the importance of implementing robust content moderation systems to prevent the dissemination of harmful or offensive content.
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Importance of AI in Business
This report on Meta’s use of celebrities’ AI likenesses underscores the increasing importance of AI in the business world. As technology continues to advance, AI presents new opportunities for businesses to enhance their products and services. Integration of AI assistants, like Meta’s chatbots, can provide personalized and engaging experiences for users. This highlights the need for businesses to embrace AI and explore its potential applications to stay competitive in an ever-evolving digital landscape.
In conclusion, Meta’s collaboration with celebrities and its payment of $5 million for their AI likenesses demonstrates the significant value placed on AI technology within the tech industry. The unveiling of Meta’s AI assistants, alongside the launch of AI stickers, showcases the company’s commitment to innovation and its recognition of the potential of AI in enhancing user experiences. It also highlights the need for responsible implementation of AI technology to address concerns related to content moderation and ethics. As AI continues to shape the future of technology, businesses must recognize its importance and leverage its capabilities to stay ahead in the business world.
